hi! i'm aabha, a design researcher & strategist, designing for systems of meaning, connection and trust, to activate positive-sum impact for people and communities.

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Roles I'm Looking For

Design Researcher
Design Strategist
Service Designer
UX Specialist

Currently

Service & UX Strategy @ DataNimbus

Skills

Qualitative & Design Research
User Experience Strategy
Business & Innovation Design
Stakeholder Communication

Aabha Kale · 2026

Impact Created

$2.2M

ARR contribution — DataNimbus UX strategy work

$100K

Raised in funding — DLN / GANAS program design

300+

Insights synthesised that activated change

90+

Research conversations with lived experience stakeholders

Selected Work

A cross-section of design research,
strategy and systems work.

Designing Decision-Making Systems

To Reduce Cycles From Hours to Minutes

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Designing Health-Centered Habits

For 2x Product Adoption With User Goals

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Designing Decision-Making Systems
Designing Health-Centered Habits
User ResearchBehavioural Design
Shipped
User ResearchBehavioural Design
Shipped

Program Design To Empower Technologists

Securing $100K In Funding

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Activating Higher Productivity In Remote Work

For 2x For Organizational Performance

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Program Design To Empower Technologists
Activating Higher Productivity In Remote Work
Design ResearchDesign Strategy
Implemented
Design ResearchDesign Strategy
Strategy Handed-Off

Working With Me

From Clients & Teammates

"

The best thing about Aabha is, when she faces a challenge, she doesn't back down — she dives in, which makes her one of the most reliable teammates you will have. She is meticulous in her ability to organize workspaces, exhaustive in her research and precise in her skill when communicating through content.

Sai AllenaTeammate, Rotman Design Challenge
"

Aabha's approach to design springs from her personal thirst for learning, which manifests itself into effective visual communication. Her research work for projects has always been above par. Her commitment to quality and perfection has been the cornerstone to her success.

Ambika JohriManager, Design Leader
"

It is one thing to be able to dive deep into design strategy and another to be able to explain it cross-functionally. Aabha can do both. She also showcased in-depth knowledge about business strategy that was imperative to the team's progress.

Grace Parks HallColleague, Service Designer
"

I was very impressed with her ability to think deeply about the user experience and how customers interact with the interface. She was then able to translate that research into great designs and iterate on those based on feedback from the team and real customers.

Rehman MeraliStakeholder, Chief Technology Officer
"

Aabha played a big role in synthesizing research into clear, actionable insights that became guiding principles for how we designed the system. She was always intentional about tying design decisions back to what we heard directly from users.

Rajasi GeraCo-Designer, Product Designer

Beyond
Work

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Project 1

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Project 2

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Project 3

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Latest Writing

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Plants Observation

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Psychedelic Pop · Rock · Disco

Music I'm Listening To

Borderline

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Connect

From Insight To
Systems To Impact

Designing strategies for human systems with research, curiosity, and one-too-many sticky notes. Let's connect and create together!

Download →My ResumeConnect via →LinkedInReach out at →aabhakaleawork@gmail.com

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Available for full-time roles & freelance projects